New York, March 19, 2006 -- The 8th of March, or Women’s Day, is still one of the favorite holidays of the Russian-speakers who live in the United States, the study conducted by Press Release Group shows. 81% of Russian-speaking men polled by Press Release Group in a nation-wide survey said that they have congratulated their family members and friends with the Women’s Day. Majority of respondents said that they gave flowers as gifts for the holiday.
Employer of 1-800-Flowers in an interview said that on March 8 and 9 the volume of orders has increased 15% above average weekdays in March. Flower shops in the New York area also report increased sales for March 7, 8 and 9. Kuram Andee, a Brooklyn flower shop salesman says: a lot of Russian people have stopped by to buy flowers on March 8th. I didn’t know that they celebrate the Women’s Day, but I really like this tradition. We sold almost more flowers than on Valentine’s Day.
Women’s Day was one of the central official holidays in Russia, celebrating equal rights for women and commemorating women’s fight for right and equal pay in the US and Europe. It was celebrated in Russia since 1940s. Women’s Day remains one of the few communist-era holidays which Russians continue to celebrate.
The survey was conducted by Press Release Group in New York, Chicago, LA and Boston on March 16, 2006. Sample size was 600 Russian-speakers.
Press Release Group is the leading research company studying the expanding Russian-American market. The company has become the official source of information on the Russian-American market and has been frequently quoted by both national and local media alike, ranging from The New York Times, New York Daily News, Reuters, Izvestia, New Russian World, Russian State Television, Metro Magazine and many others.
Press Release Group conducts semi-annual studies of the Russian-language audience of mass media. The company has also developed its own Ethnic Market Population Estimator Index, a unique instrument which allows the determination of the size of ethnic communities in the US.