Press Release Group completes the US-wide research of the Russian-American media consumption patterns. New additions – South Florida, Greater Boston Area.
PRGroup / New York / November 22, 2005 -- Press Release Group, a market research firm studying the Russian-American market, announced today that it has published two additional research products, Media Consumption Studies for South Florida and Greater Boston areas. This research, which for the first time studied demographic characteristics and audience profile of the Russian-American media, followed the same products for New York, Chicago and Los Angeles.
Media Consumption research of the Russian-American market has become an official source of information on the Russian-language media in New York and Chicago. As of now, with addition of Los Angeles, Florida and Boston, advertising agencies, firms and the media can gain valuable insights into the Russian market and create effective media plans and advertising campaigns.
Ilya Merenzon, director of Research for Press Release Group, confirmed that this research project became an important part of the Russian-American marketing landscape. “Many US corporations and Advertising agencies rely on this research when they devise their media plans. Also, this research is updated annually, so the media and advertisers can track the changes in the market and adjust their actions accordingly”, - adds Merenzon.
Research products can be purchased from Press Release Group’s website. The research can be also purchased in sections, with prices ranging from $200 to $600 per section.
Press Release Group is the leading research company studying the expanding Russian-American market. The company has become the official source of information on the Russian-American market and has been frequently quoted by both national and local media alike, ranging from The New York Times, New York Daily News, Reuters, Izvestia, New Russian World, RTVi, Russian State Television, Metro Magazine and many others.