Press Release Group, a market research company studying the Russian-American market, completed first ever independent study of the audience of the Russian-language Mass Media in the Los Angeles Metropolitan area. The research covered five LA Metro counties, Los Angeles, Orange, San Bernardino, Riverside and Ventura. This research will allow determining socio-demographic structure of the audience of the Russian-language media in the area and substantially increasing effectiveness of media planning and buying.
Study of the Russian-Americans Media Consumption – LA 2005 is a 24-pag report, which provides full demographic information of the Russian-American population of the LA Metro area, including size of the population, age and income profile, data on personal and household income, household size, credit card usage and other information.
Report also provides comprehensive data on all Russian-language Mass Media, including newspapers and magazines, 5 television stations and radio. This data includes reach, share and size of the audience of each media, and also audience structure details, including income groups, age groups, sex profile, daily, weekly and monthly ratings and other information.
Data for this Report was collected by questionnaires, distributed through the Press Release Group network of participating locations in the area. Also, telephone and Internet interviews were used to collect data. Sample size is 2060, which gives the margin of error ±4.5 percentage points.
This research is the first independent study of the Russian-language mass media in Los Angeles.
To learn more about this and other products by Press Release Group and to request Table of Contents and pricing, please contact PR Group. You could also buy reports online at www.prgroup.info.